Dr Sara Shawky Habashi - Christian Heritage College
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Dr Sara Shawky Habashi

Business
About Publications Teaching and Supervision Service and Engagement

Bio

Dr Sara Shawky is a Senior Lecturer and MBA Coordinator at the School of Social Science and Business. Sara’s work has been widely disseminated through 20 peer-reviewed publications, acquiring almost 300 citations according to Google Scholar. Her research has been published in highly ranked journals, such as the Journal of Business Research, International Journal of Market Research, Australasian Journal of Environmental Management, Journal of Social Marketing and Health Marketing Quarterly. She has been engaged in a variety of externally funded projects and has extensive industry experience from well-renowned companies, such as Ogilvy, LJ Hooker and EFG Hermes.

Qualifications

  • Doctor of Philosophy (Griffith University, 2020)
  • Master of Mass Communication (The American University, 2016)
  • Bachelor of Integrated Marketing Communication (The American University, 2008)

Journals

  • Shawky, S., & Rundle-Thiele, S. (2023). Identifying enablers of and barriers to sugar cane growing practice change: An evidence review. Australasian Journal of Environmental Management. 1-21.
  • Shawky, S.,Kubacki, K., Dietrich, T., & Weaven, S. (2022). A multi-actor perspective on customer engagement on social media. International Journal of Market Research. 64(1), 19–37.
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2020). A new framework for managing customer engagement on social media. Journal of Business Research, 121,567-577.
  • Shawky, S.,Kubacki, K., Dietrich, T., & Weaven, S. (2022). Is social media a panacea for health promotion? A scoping review. Health Marketing Quarterly, 39(3).
  • Shawky, S.,Kubacki, K., Dietrich, T., & Weaven, S. (2019). Using social media to create engagement: a social marketing review. Journal of Social Marketing, 9(2), 204-224.

Books and Book Chapters

  • Shawky, S., & Nguyen, T. H. (2022). The use of digital media to change social norms. Fourali, C., & French, J. (Ed.),The Palgrave Encyclopedia of Social Marketing. Springer. 1-8
  • Nguyen, M., Chen, Y., Nguyen, T. H., Shawky, S.,Quach, S., & Thaichon, P.  (2023). Artificial Intelligence (AI) driven services: communication support, assistance for decision making, and enhanced customer experience service. In Thaichon, P., & Quach, S. (Eds.), Artificial Intelligence for Marketing Management. Pp. 76-95.
  • Casper Ferm, L.-E., Shawky, S., Quach, S., & Thaichon, P.  (2023). Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry. In Thaichon, P., & Quach, S. (Eds.),Luxury Marketing, Sustainability, and Technology: The Future of Luxury Management. Routledge.
  • Shawky, S.,Casper Ferm, L.-E., Quach, S., & Thaichon, P.  (Submitted in February 2023). Ethical issues of artificial intelligence (AI) and strategic solutions. In Luiz Moutinho, L., Cavique, L., & Bigné, E., (Eds.). Philosophy of Artificial Intelligence and its Place in Society. IGI Global

Conferences

  • Shawky, S.,Pang, B., & Rundle-Thiele, S. (2022). Effective evaluation for building sustainable programs, ANZMAC, Perth, Australia
  • Shawky, S.,& Rundle-Thiele, S. (2022). Identifying factors facilitating or preventing sustainable practice change, ANZMAC, Perth, Australia
  • Jiang, E., Parkinson, J., Thaichon, P., Shawky, S.(2022). Using Artificial Intelligence for Health Behaviour Change. ANZMAC, Perth, Australia.
  • Shawky, S.(2020). The use of digital media for social change: A case study on Egypt.
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2020). Towards a multi-actor engagement framework in social marketing.
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Assessing consumer engagement on social media. ANZMAC, Wellington, New Zealand.
  • Shawky, S., Kubacki, K., Dietrich, T., Weaven, S. (2019). How to engage customers on social media? ANZMAC, Wellington, New Zealand.
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2019). Benefits and challenges of social media: a social marketing review. The World Social Marketing Conference.Edinburgh, Scotland
  • Shawky, S., Kubacki, K., Dietrich, T., & Weaven, S. (2018). The use of social media to create engagement in social marketing programs: A Systeamtic Literature ReviewThe Academy of Marketing Conference, Stirling, UK (Presented);
  • Shawky, S.,Kubacki, K., Dietrich, T., & Weaven, S. (2017). Social marketing, social media, and customer engagement. ANZMAC, Doctoral Colloquium, Melbourne, Australia.

Other

  • Shawky, S.,& Rundle-Thiele, S. (2021). Evaluation of koala conservation campaigns using co-design. Report to the Redland City Council (23 pp.).
  • David, P., Pang, B., Hurley, E., & Shawky, S. (2021). Coast Local Land Services Cat Management Guidelines. Report to State of New South Wales through Local Land Services (45 pp.).
  • Rundle-Thiele, S., Smart, J., Roemer, C., David, P., Anibali, R., & Shawky, S. (2021). Measuring cost-effectiveness and identifying key barriers and enablers of lasting behavioural change in the cane industry.Report to the National Environmental Science Program. Reef and Rainforest Research Centre Limited, Cairns (47 pp.).
  • D. thesis: Shawky, S.(2020). A dynamic framework into multi-actor engagement on social media for social marketing programs. Supervisors: Kubacki, K.; Dietrich, T. & Weaven, S. Griffith University.
  • Master’s Degree Thesis: Shawky, S.(2016). A comparative analysis of Australian and Egyptian digital media coverage: A case study of Peter Greste’s Imprisonment in Egypt. Supervisor: Iskandar, A. The American University in Cairo.

Research Projects Reports

  • Project Manager, Koala conservation program for Redland City Council.
  • Research Fellow, Informing the development of policies and guidelines for cat management, The Department of Regional NSW
  • Research Fellow, National Environmental Science Program (NESP): exploring enablers and barriers for farmers’ engagement in best practices management.
  • Content development for a social marketing online subject (TRAFFIC- Social marketing to reduce demand for illegal wildlife products).
  • Research Assistant, Data collection using eye tracking technology to evaluate the effectiveness of graphic warning labels on manufactured cigarette packaging.
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